The French Tart Logo

The French Tart is a Pittsburgh-area gourmet pastry shop. Fitting Group developed the name and tag line to inject some sass into the identity.

And that's the essence of the character in the logo. I tried to add a little art nouveau flavor as well, for a little more of that je ne sais quoi, but the sass is still doing most of the work.

Anyway you should visit and try some of their food sometime. It's delicious.